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By projects@hityourmark.io

November 20, 2025
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  • Doug Kneebone

    Co-Founder & General Counsel – In-Home Care for Life (PIC) Model

    Entrepreneur | Business Innovator | Counsel

    Doug-Kneebone-image

    • Doug began his career as a law partner in a major firm in a traditional mergers and acquisitions practice developing innovative finance and corporate governance solutions for a wide variety of clients; completing major transactions in the United States, Canada, Britian Europe and India.

    After 20 years he left his law practice to join an international entrepreneurial technology company as its general counsel and member of its senior executive. After 10 years he left that company to co-found his own boutique investment banking and advisory firm specializing in startup technology companies and innovative solutions.

    During his evolving career path, Doug became acquainted with Eiso Wortelboer and acted as Eiso’s counsel in several commercial transactions before eventually becoming General Counsel to Eiso’s senior care business in California. His experience in the senior care business convinced him that a new model was required to help seniors fulfil their greatest wish – to remain in their own home in comfort and security. This had led Doug to join with Eiso in founding In-Home Care for Life and developing the Care@Home Guarantee.

    • Senior Care Regulation
    • Corporate Finance Structuring
    • Healthcare Operations & Agency Scaling

    To bring a viable stay-at-home product to market that will permit seniors to age at home in dignity, comfort and security.

  • Eiso Wortelboer

    Founder & CEO – In-Home Care for Life (PIC) Model

    Entrepreneur | Healthcare Innovator | Structured Finance Specialist

    Eiso profile photo

    • Entrepreneur and innovator with a unique background combining structured finance, in-home care operations, and senior-care investment models. As Founder and CEO of the In-Home Care For Life (PIC) Model, Eiso is building a U.S.-based platform that merges life annuity real estate (rente viagère) with long-term care insurance — enabling seniors to age at home with dignity while providing investors with sustainable, property-backed returns.

    Drawing on 15 years of experience in structured financial products at De Hoop Finance in Geneva, Switzerland — collaborating with Société Générale and BNP Paribas in Paris — Eiso mastered complex risk structuring and investment engineering. He later applied these skills to healthcare operations in California, operating/owning an agency over the last 10 years and developing innovative models to finance long-term care while aging at home.

    • Structured Finance & Capital Markets
    • Rente Viagère Concept & Long-Term Care Insurance Integration
    • Healthcare Operations & Agency Scaling
    • Tokenized Equity & Debt Raising
    • Cross-Sector Business Innovation
    • Investor Relations & Capital Strategy

    To redefine aging with dignity by making it possible for every senior to remain safely and comfortably in their own home — surrounded by the memories, routines, and independence that give life meaning.

    Through the Care at Home for Life Model, Eiso’s vision is to bring together compassionate care and innovative financial design, so that no one has to choose between quality care and the place they call home.

  • Aurelian Anghelusiu

    Chief Relationship Officer

    Transforming Life-Long Legacies into Dignified Passionate Care Relationships in the World of Viager – Redefining Senior Care Services.

    aurelian prof 2

    • Aurelian Anghelusiu is a seasoned luxury service executive whose career has redefined the art of hospitality across elite hotels, private clubs, and real estate ventures. Now, as Chief Relationship Officer at Care@Home4Life, a forward-thinking firm introducing Rente Viager insurance solutions to the U.S. market, Aurelian brings his mastery of emotional connection, perceptive resonance, and client-for-life philosophy to a sector hungry for trust, elegance, empathy, dignity and human-centered retirement services.

    Fluent in English, German, French, and Romanian, Aurelian is a relationship architect who bridges cultures and generations. With an MBA in Turnaround Management and over 30 years of experience managing $600M+ in real estate and hospitality assets, he has consistently elevated customer loyalty, brand identity, and bottom-line results, through win-win strategies.

    Rooted in the Ritz-Carlton tradition of ‘creating customers for life,’ Aurelian’s leadership ethos is defined by:

    • Perceptive Resonance — anticipating and exceeding client needs before they’re spoken
    • Emotional Intelligence & Trust-Building — especially critical in longevity-based financial products
    • Cultural Sophistication — cultivating belonging in high-touch, values-driven environments
    • Legacy Thinking — turning transactions into lifelong connections and families into communities.

    In an industry where clients seek both security and dignity in their later years, Aurelian curates personalized journeys that honor heritage, passionate and long-term care solutions, while embracing innovation. His role as Chief Relationship Officer includes:

    • Building Long-Term Trust with aging homeowners, their families, and advisors
    • Educating U.S. Markets on the cultural, financial, and emotional value of Rente Viager
    • Translating the Meaning and Age Old Concept of Hospitality into Human-Centered Senior Care Insurance Benefits
    • Championing Ethics, Empathy & Elegance in a product category traditionally underserved, undervalued and misunderstood

    From overseeing staff teams of 450+ to transforming private enterprises into profit powerhouses, Aurelian has turned service into a signature. His leadership has been profiled in BizWeekly and admired by peers as “revolutionary,” “visionary,” and “deeply human.” He now lends that same magic to a company poised to disrupt the U.S. insurance landscape with European wisdom and American heart.

    For more information, please contact here.