Redefining Aging in Place: Care@Home for Life’s Bold New Approach

By Care @ Home for Life

February 4, 2026
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For millions of seniors, home represents independence, comfort, and dignity. Yet one question remains: How can I afford quality care while staying in my home?

Traditional solutions like reverse mortgages come with debt, interest, and long-term financial strain. Care@Home for Life offers a different path.

Featured in Business Insider

We’re proud to announce that Care@Home for Life was featured in Business Insider, recognizing our innovative solution for aging in place. Founded by Eiso Wortelboer, our company was built on a simple belief: seniors deserve better options than debt-based financial products.

What Is the Care@Home Guarantee™?

The Care@Home Guarantee™ is a prepaid, non-cancellable program that combines two key elements:

  • Care@Home Services™: Lifetime access to professional in-home care.

  • Care@Home Income™: Prepaid lifetime income to support your retirement.

Unlike reverse mortgages, there are no loans, no ongoing premiums, and no debt accumulation. Your home title is protected by a licensed escrow agent, and you continue living in your home with full independence.

Why This Matters Now

America’s senior population is growing rapidly, and families are seeking alternatives to expensive assisted living or high-risk debt solutions. The Care@Home Guarantee™ eliminates the impossible choice between staying home and staying financially secure.

Built on Trust and Expertise

Chief Relationship Officer Aurelian Anghelusiu brings 30+ years of experience in service-driven organizations. His philosophy:

“The Care At Home Guarantee represents a rare convergence of intelligence and compassion. It is a model built not merely on financial structure, but on respect for the lives, histories, and homes of the people it serves.”

Regulated and Secure

We partner with licensed financial and insurance providers to ensure full regulatory compliance, transparency, and protection at every step.

About Care@Home for Life

Care@Home for Life is dedicated to redefining how America ages. Through its Care@Home Guarantee™, the company transforms home equity into lifelong comfort, guaranteed income, and personalized in-home care, without loans, debt, or ongoing premiums. Care@Home for Life works with federally licensed and regulated insurance and financial partners and is headquartered in South Florida.

Media Contact

Care@Home for Life
📧 info@careathome4life.com
📞 (305) 487-8416
🌐 www.careathome4life.com

  • Daniel Peters

    Regional Sales Director

    daniel headshot1

    • Daniel began his senior care career in Los Angeles, CA in 2010, learning how to run a home care agency from top-to-bottom. In the years since, he’s served in roles ranging from Executive Director to VP of Sales and Director of National Contracts. Now an industry veteran, Daniel has an intimate knowledge of the challenges facing seniors needing in-home care support.

    Having met hundreds of families and seniors for in-person consultations over the course of 15+ years, Daniel understands the sensitive intersection of care needs and finances. His experience with current senior financial products, including long-term care insurance and reverse mortgages, is not rooted in theory but in real-life application and feedback from the clients he knows personally.

    To bring a viable stay-at-home product to market that will permit seniors to age at home in dignity, comfort and security.

  • Doug Kneebone

    Co-Founder & General Counsel – In-Home Care for Life Model

    Entrepreneur | Business Innovator | Counsel

    Doug-Kneebone-image

    • Doug began his career as a law partner in a major firm in a traditional mergers and acquisitions practice developing innovative finance and corporate governance solutions for a wide variety of clients; completing major transactions in the United States, Canada, Britain Europe and India.

    After 20 years he left his law practice to join an international entrepreneurial technology company as its general counsel and member of its senior executive. In 2010 he co-founded his own boutique investment banking and advisory firm specializing in startup technology companies and innovative financing solutions frequently participating as a board member or as the principal board adviser. Doug has extensive experience in patents, trademarks and IP licensing.

    During his evolving career path, Doug became acquainted with Eiso Wortelboer and acted as Eiso’s counsel in several commercial transactions before eventually becoming General Counsel to Eiso’s senior care business in California. His experience in the senior care business convinced him that a new model was required to help seniors fulfil their greatest wish – to remain in their own home in comfort and security. This had led Doug to join with Eiso in founding In-Home Care for Life and developing the Care@Home Guarantee.

    To bring a viable stay-at-home product to market that will permit seniors to age at home in dignity, comfort and security.

  • Eiso Wortelboer

    Founder & CEO – In-Home Care for Life Model

    Entrepreneur | Healthcare Innovator | Structured Finance Specialist

    Eiso profile photo

    • Entrepreneur and innovator with a unique background combining structured finance, in-home care operations, and senior-care investment models. As Founder and CEO of the In-Home Care For Life Model, Eiso is building a U.S.-based platform that merges life annuity real estate (rente viagère) with long-term care insurance — enabling seniors to age at home with dignity while providing investors with sustainable, property-backed returns.

    Drawing on 15 years of experience in structured financial products at De Hoop Finance in Geneva, Switzerland — collaborating with Société Générale and BNP Paribas in Paris — Eiso mastered complex risk structuring and investment engineering. He later applied these skills to healthcare operations in California, operating/owning an agency over the last 10 years and developing innovative models to finance long-term care while aging at home.

    To redefine aging with dignity by making it possible for every senior to remain safely and comfortably in their own home — surrounded by the memories, routines, and independence that give life meaning.

    Through the Care at Home for Life Model, Eiso’s vision is to bring together compassionate care and innovative financial design, so that no one has to choose between quality care and the place they call home.

  • Aurelian Anghelusiu

    Chief Relationship Officer

    Transforming Life-Long Legacies and Redefining Senior Care Services with the Care@Home Guarantee Program

    aurelian

    • Aurelian Anghelusiu is a seasoned luxury service executive whose 30+ year career has redefined the art of hospitality and service across many and varied market sectors. Now, as Chief Relationship Officer at Care@Home4Life, a forward-thinking firm introducing the Care@Home Guarantee insurance solutions to the U.S. market, Aurelian brings his mastery of emotional connection, perceptive resonance, and client-for-life philosophy to a sector hungry for trust, empathy, dignity and human-centered retirement services.

    Fluent in several languages, Aurelian is a relationship architect who bridges cultures and generations – having consistently created and elevated client loyalty, brand identity, and bottom-line results, through win-win strategies built on mutual trust, respect and commitment.

    Rooted in the Ritz-Carlton tradition of “creating customers for life”, and the famed “Gold Standards” Aurelian’s leadership ethos is defined by:
    – Perceptive Resonance — anticipating and exceeding client needs before they’re spoken
    – Emotional Intelligence & Trust-Building — especially critical in longevity-based financial products
    – Cultural Sophistication — cultivating belonging in high-touch, values-driven environments
    – Legacy Thinking — turning transactions into lifelong commitments and communities into families.

    In an industry where clients seek both security and dignity in their later years, Aurelian curates personalized journeys that honor heritage, passionate and long-term care solutions, while embracing innovation. His role as Chief Relationship Officer includes:
    – Building Long-Term Trust with aging homeowners, their families, and advisors
    – Educating U.S. Markets on the cultural, financial, and emotional value of the Care At Home Guarantee product
    – Translating the Meaning and Age Old Concept of Hospitality into Human-Centered Senior Care Insurance Benefits
    – Championing Ethics, Empathy & Elegance in a product category traditionally underserved, undervalued and misunderstood

    Aurelian has turned customer service into a signature. His leadership has been profiled in BizWeekly and admired by peers as “revolutionary,” “visionary,” and “deeply human.” He now lends that same magic to a company poised to disrupt the U.S. insurance landscape with European wisdom and American heart.

    For more information, please contact here.